Jason Falls is the Social Media Explorer for DOE Anderson, an American advertising company. He was in Fredericton this week visiting Radian6, a local IT firm that specializes in social media monitoring to help companies track what's being said about them on the Net.
Here's the first in a series of videos from an in-depth interview with Jason about social media - the phenomenon that includes user generated content like blogs, facebook pages and YouTube videos - the impact it's having on traditional media and what could happen next in the new online world.
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